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  • NH Magazine picks Prime Roast Coffee as one of the best coffee roasters/cafes in the state
New Hampshire Magazine Logo
Tuesday, 26 August 2014 / Published in Uncategorized

NH Magazine picks Prime Roast Coffee as one of the best coffee roasters/cafes in the state

Prime Roast Coffee Company also owes its existence to someone who took it upon herself to be what she wanted to see in her community. In the early 1990s Judy Rogers was selling coffee in bulk out of her specialty kitchen store on Main Street in Keene. When the coffee company (which will go unnamed here) went public, the product “became a different animal,” Rogers says. “It was wonderful, and then it wasn’t wonderful.”

Sometimes when you want coffee done right, you have to roast it yourself. Rogers bought a roaster and applied her cooking skills to previous knowledge of coffees she had sold and liked.

“As you can see, we are no longer a kitchen store,” Rogers says, a sweep of her hand taking in the long counter, one-of-a-kind tables commissioned from local artists, busy baristas and hunkered-down customers in this warmly lit, coffee-and-pastry fragrant café, down the block from her old shop.

The roasting machine, 20 years and half a million pounds of coffee later, stands at the back of the café. Prime Roast Coffee Company sells about as much coffee wholesale and by mail order as it serves to customers, a sure indication the coffee is good enough to stand on its own.

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What you can read next

Prime Roast Owner Judy Rogers Wins 2022 Outstanding Women in Business Award!
Judy Rodgers NH Women Owned Business of the Year
NH SBA Women Owned Business of the Year
Prime Roast Featured on NH Chronicle
Prime Roast Coffee featured on NH Chronicle, “Caffeinating the Community”

Emily’s Brew Guide

  • How to Brew Good Drip Coffee
  • How to Make Aeropress Coffee
  • How to Make French Press Coffee
  • How to Make Melitta Pour Over Coffee
  • How to Make Chemex Pour Over Coffee
  • How to Make Cold Brew Coffee

Our Featured Coffees

  • Costa Rican La Minita $20.00
  • Brighter Days Coffee $16.00
  • Customer's Choice Coffee Club Customer's Choice
    Rated 5.00 out of 5
    From: $14.00 every 2 months
  • Papua New Guinea Coffee
    Rated 5.00 out of 5
    $16.00
  • Mexican Coffee $15.00

Customer Love

As wonderful as always! We have been customers at Prime Roast for 14 years and have NEVER had a bad experience. Demon Roast is exceptional as are the staff!.”

Judy S.

I loved the price of my latte and was so glad to get a discount for using one of your cups! I love when companies give incentives to save the environment!”

Allison M.

Everything was perfect. On a rainy day to enter into Prime Roast where the aroma surrounds one and the service is as pleasant as always is a treat.”

Joslin F.

We are up from Tennessee and happen upon Keene. As we left our hotel this wonderful coffee smell hit us. Great place for coffee or tea. If you're in Keene, it’s a must stop.”

Kevin H

This is our favorite place in town to get coffee. Great staff, nice atmosphere, and delicious coffee. We also enjoy the coffee at home every morning that we get here. Love it.”

Melissa J

Their beans are excellent, their drinks are tasty, and the baristas are friendly and knowledgeable (we even got excellent hiking tips from ours). For us, the best place for coffee in Keene.

GRP

Emily’s Brew Guides

Pour Over Coffee Icon

Chemex

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Auto-Drip

French Press Coffee Icon

French Press

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Inside the Prime Roast Roastery in Keene, NH

The Roastery

Fun Facts

200-400 lbs. of coffee roasted by prime roast per day

Call: 603.352.7874

The Café

16 Main Street

Keene, NH 03431

Our Roasting Facility

660 Marlboro Road

Keene, NH 03431

 

contact@primeroastcoffee.com

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